Marija Živanović-Smith


Marija Zivanovic-Smith is vice president of communications, public affairs and corporate real estate for NCR Corporation. She is responsible for the company’s global employer brand, public affairs, corporate communications university relations and is an architect of NCR’s strategic real estate footprint. As a champion of NCR’s brand identity to employees and the community, she also oversees NCR’s network of 300+ brand ambassadors worldwide.

In her time at NCR, she has held a series of positions with increasing responsibility, covering government relations, leading the corporate marketing team, launching NCR’s integrated global external affairs experience and brand, driving sales enablement, and overseeing digital marketing and the company’s strategic brand platform. She also served as the chief of staff to NCR’s Chairman and CEO Bill Nuti, until his retirement in April 2018. 

Marija also leads global government programs for NCR, having corporate responsibility for global public policy and regulatory issues that impact the company. Her team led multiple incentive negotiations across Asia, Europe, Latin America and the United States, lobbying for pension funding relief legislation and driving leadership across many aspects of technology, retail and fintech policy discussions. She also led NCR’s global effort around its emerging markets initiative.

Ms. Zivanovic-Smith is one of three U.S. representatives nominated by the White House to the Asia Pacific Economic Cooperation (APEC) Business Advisory Council (ABAC). She also serves on the Information Technology Industry Council (ITIC) Board of Directors and is a trustee of the NCR Foundation. In 2009, she was invited by the U.S. Government to be a reviewer for the Recovery Act’s Broadband Technology Opportunities Program and served as a board member for five years on the Women’s Council on Energy and the Environment.

Prior to NCR, Ms. Zivanovic-Smith served as the director of government affairs for GridPoint, a leading clean tech company, and held several governmental programs and public policy strategy roles for IBM. She worked as a member of the core team of strategists for IBM’s Energy & Utility future business and was responsible for policy and regulatory strategy for the company’s Intelligent Utility Network. She was also one of the founding members of IBM’s Emerging Policy Issues team. In 2006, she received IBM’s Ovation Award for Innovation in RFID (Radio Frequency Identification) Privacy Technology and Leadership.  Ms. Zivanovic is a graduate of the School of Foreign Service at Georgetown University.

She is fluent in Serbian and proficient in Italian and French and lives in Alexandria, VA with her husband and their two daughters.