Miša Lukić


Misa Lukic is the Founder & Chief Business Designer at NEW STARTEGY.

New Startegy, envisioned as a platform, brings together specialized experts and partner companies from around the world in order to solve the most complex business challenges and create new opportunities.

Prior of establishing his own business design consulting company, Misa was the CEO for Publicis One responsible for 30 countries.

Misa Lukic is certified Business Coach and Energy Leadership Master Practitioner (IPEC – Institute of Professional Excellence in Coaching). He is Honorary Ambassador of Knowledge, Life Learning Academia, Slovenia.

Awarded as a “Manager of the year 2016” by the Serbian Association of Managers.

Misa Lukic is also the youngest laureate to receive The Life Achievement Award presented by the professional Serbian Advertising Practitioners Association (UEPS); Marketing Person of the Year Serbia 2010 (World of Marketing); Leader in Creative Thinking in Serbia 2013; Awarded for contribution to development and improvement of the economy in Serbia by Serbian Chamber of Commerce 2014.

He is lecturer, speaker, and panelist on numerous international conferences, events and post-graduate courses, donator and humanitarian.